It’s no secret that mobile devices are becoming more and more important in our daily lives. However, in today’s constantly evolving digital paradigm, having a mobile-optimized website is no longer sufficient to succeed, especially when targeting mobile consumers — it’s the bare minimum.
The transformation of your website into an app is indispensable if you want to stay ahead of customer expectations and outperform your competitors.
The data is self-evident, nearly 88 percent of people’s time spent on mobile devices is spent on applications. Apps account for 70 percent of all digital media consumption, and this year alone, mobile app revenue is predicted to reach over $935 billion.
Developing these kinds of unique touchpoints improves competitive advantages in the app-dominated mobile ecosystem nowadays. Thus, it is imperative that you ensure mobile app development for your website. We have the answers to your questions in our comprehensive guide if you’re wondering what it’s all about. Let’s get started.
The Importance of Mobile-Friendly Presence These Days
Today, having a mobile-friendly presence is crucial. With more people accessing the internet via smartphones and tablets, ensuring your website is easily navigable and optimized for mobile devices is non-negotiable. A mobile-friendly presence enhances user experience, making it convenient for visitors to access your content anytime, anywhere. It improves engagement and encourages longer browsing sessions, ultimately leading to increased conversions and customer satisfaction.
The Advantages of Turning Websites Into Mobile Apps
1. Push Alerts
One of the primary benefits of turning your website into an app is that you can deliver push alerts to users of your app with ease. Although websites can potentially handle push notifications as well, they have a lot of drawbacks when compared to app push notifications. These notifications can be used for a variety of purposes, such as distributing coupon codes or notifying the release of a new blog article, among other ideas you may have.
Having a communication channel such as push notifications is quite beneficial since it enables you to reach your target audience at any time and for free. In contrast, other ways of reaching potential clients, such as advertising, require payment for each user you wish to reach.
2. Leveraging Native Mobile Features
Being able to access and make use of native mobile capabilities is one of the main reasons for turning a website into an application. Mobile websites just cannot match these built-in characteristics of mobile devices, which create a whole new world of possibilities for user interaction, engagement, and functionality.
3. User Interface and Interaction
Apps offer interfaces and interactions that are optimized for small screens and touch controllers, keeping mobile users in mind during the design process. As a result, there are notable improvements in user interface (UI) design, such as larger buttons, easier-to-use menus, and intuitive motions that improve the user experience in general. When it comes to viewing material on mobile websites, which often require pinching, zooming, and scrolling, apps clearly have the upper hand.
4. New Source of Traffic
App stores such as the Apple App Store and Google Play Store are good places to find and download mobile apps. You may expand the reach of your brand and take advantage of the platforms’ integrated search and discovery features by listing your app in these markets. Higher user acquisition and brand recognition may result from this enhanced visibility.
5. Enhanced Speed and Performance
When compared to mobile webpages, mobile applications are meant to offer quicker and more responsive experiences. Their code is optimized and simplified features lead to faster loading times and more seamless user experience. Higher customer happiness and fewer bounce rates are the results of this increased performance, which eventually raises conversion rates and propels company expansion.
6. Builds Revenue Prospects
Making the switch from your website to a mobile app offers numerous new revenue prospects in addition to being a smart strategy to increase user engagement and brand recognition. Unlike standard websites, mobile apps provide special revenue streams that are not as easily accessible or efficient. Businesses can increase financial growth and diversify their sources of income by taking advantage of these opportunities.
The Cost of Converting Website Into Mobile Apps
- Simple AppsIn India, the price range for basic apps with minimal features, basic functioning, and a simple design is approximately between $5,000 to $20,000.
- Apps with Moderate ComplexityModerately complex mobile web app development approximately costs between $20,000 and $50,000. Examples of these apps include those with a custom UI/UX, API integrations, and mid-level capabilities.
- Complex AppsApps that are really complex and have advanced capabilities like AI, ML, third-party integrations, and complicated backends can cost up to $50,000.
Final Thoughts
Switching focus to efficient mobile apps improves how customers experience a business, boosting its success, as seen in many examples. If you need help turning your website into an app, SPCodage is a trusted choice. They’re known for their expertise in on-demand app development.
